UNIPRINT HAD SEEN a lot of our design work because, as Estonia’s most advanced printing house, they were the ones we routinely chose to print most of our clients’ projects. So when they themselves decided to advertise in the English-language press, they knew where to go.

Anal as we are, we had spent a great deal of time at Uniprint doing press checks and making sure our projects were printed perfectly. So, intimately familiar with their press floor, we decided to illustrate it for their ad. We added some spiffy copywriting describing their attributes in beautiful English, and voila, they were on their way to world domination.