AFTER WE HELPED THE Russia by River company ride the crest of its wave to success, we were called upon to do it again when the company decided to expand and rebrand into a cruise brokerage firm called River Cruise Promotions.

Sadly, the fun-loving client that was Russia by River was all grown up now, so the requirements this time around were a little more sober: a fresh visual identity, a unique promotional package and a no-nonsense, content-managed website.

Using simple motifs that reminded of water themes and an unpredictable color scheme, we devised an unmistakable image for the company. Both its fun promotional package and its crystal clean website enabled it to promote its branded publications in tandem with its cruise package offerings and reap in millions of Russian rubles and Chinese yuan.