RUSSIA BY RIVER IS THE bestselling guidebook to the popular Moscow–St. Petersburg river cruise. The book itself is a little gem (designed by Mitchel Design, of course), and the accompanying river cruise products are also swell (and also designed by – well, you know who). And all this finds its way to the public by one means: the Russia by River website.

We took a no-cost online shopping cart module and with a sprinkling of fairy dust turned it into one of the most unique online boutiques out there. The Russia by River site not only allows visitors to purchase a variety of books and products in a straightforward yet entertaining environment, but it also allows the company behind the site to manage the e-store with no fancy software or special technical knowledge. And that is a very good thing. Trust us, we know them.