IF YOU HAVE BEEN FOLLOWING this portfolio, you know that we helped put Pegasus restaurant on its feet with our attentive and personalized design, advertising and consulting. After a while, things were going so well that Pegasus simply had to follow the local trend and start a VIP club.

Following Pegasus's hallmark minimalism, we used a simple motif based on their famous spiral staircase to symbolize the club. We created member credit cards and stationery for the club newsletter. Then we back-ended a secret club member section of their website. A VIP experience par extraordinaire was born.

True, for our efforts we did get complimentary membership. But somehow, with such good food there, we still weren’t able to keep our courtesy monthly restaurant account in check.