IT'S A LITTLE KNOWN FACT that the advertising phenomenon known as the e-flyer was first used in its most creative form in the town of Tallinn, Estonia, by none other than yours truly at Mitchel Design.

This campaign of weekly e-flyers not only made our client, Pegasus Restaurant, one of the A-listers' places to be, but it also put Mitchel Design firmly on the Nordic design map, owing to the crisp illustrative style and great party ideas. We gave the hip cats in Tallinn something to talk about around the water coolers every week.

Thanks to the campaign, Pegasus established itself as the city’s premier Friday night hotspot and was called the place to see and be seen by virtually every international magazine to cover Estonia.