PEGASUS WAS CONCEIVED TO BE the most chic modern restaurant and social hotspot in Tallinn, Estonia. But the business was given a hasty identity by a local design agency and left to fend for itself. When the crowds didn’t materialize as expected, Mitchel Design was recruited to give Pegasus an irresistible image that would reel in the Tallinn A-list.

Because the head chef at Pegasus cooks the best food in the entire country, our first task was to score a dining account for our firm. We did that. Then we got to work.

Our comprehensive approach involved redesigning all restaurant materials, creating a series of expressive print advertising campaigns, implementing a weekly e-flyer campaign, improving copywriting on all materials, optimizing the restaurant website, starting an exclusive members' club and consulting on everything from décor to event planning.

The results speak for themselves, as Pegasus is now the model of how to run a successful modern restaurant and bar in Estonia and was even voted best restaurant in Estonia in 2005. We had to close our dining account, though, because our head designer was hitting the Irish whiskey a wee too hard.