RADISSON SAS OPENED UP its Madissoni bar and grill to serve as a casual restaurant for guests and as a bustling lunch and dinner destination for the local business crowd. When it didn’t bustle as fast as expected, they called Mitchel Design to do some print advertising.

Madissoni had been given a cutesie logo, and that’s about it. Any kind of visual design program seemed to be absent. Working closely with the general manager, we stepped in and solved that.

Told to go after the corporate crowd first, we created a series of ads, in three languages, that portrayed the restaurant as sleek, stylish and efficient. You know the rest of the story….