FOUNDED BY THE LATE, GREAT environmentalist and actor, Dennis Weaver, the Institute of Ecolonomics came to us with a desire: to be taken seriously while bandying about far-out concepts like “sustainability” and “renewable energy."

We started by creating a flagship fundraising piece that helped the institute raise hundreds of thousands of dollars. We ended by branding their cross-country media tour, the Drive to Survive. In between, we developed an army of collateral materials and a website to deliver the message that “ecology means business.” (We thought up the slogan too.)

Upon Dennis’s death, the institute sputtered. When new leadership emerged to take up the fight, guess where they came to freshen up the institute’s image? For the 21st century incarnation of the IOE we executed a rebrand that will carry the institute forward with, well, renewed energy.

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