NOT LONG AFTER OUR head designer got an iPhone, his smoke breaks became game breaks. We applauded his healthier lifestyle, but we realized we were losing more of his time to apps than we did to Marlboro.

A producer at Electronic Arts discovered our clean, easy-to-use websites and asked if we could produce the same feel for a new iPhone app user interface. The product was “American Idol: The Game.”  We accepted the challenge with glee, all the while worrying if Simon would be judging us.

The game was released on Apple's iTunes store. EA garnered praise for the intuitive interface and achieved success with the sales. Although we don’t watch the show or vote (except for Lambert), we admit to playing the game – while not smoking to protect our singing voices.