WHEN A NONPROFIT organization dedicated to helping kids of misfortune comes to you for a website and a flagship brochure, you don’t say no to that. No matter what the budget. It’s just not right.

The Kids in Crisis program needed friendly and easy-to-use online as well as printed materials to reach out to their audience: Estonian children who have lost their parents.

We put our Estonian copywriters to work on text that was simple, kind and informative. Then we created a visual concept that was not over-engineered but not too Romper Room either. We got the printer to kick in the paper, and we comped the design work. Both the website and the brochure have served the organization well for five years running.