ART IS, LIKE, COOL. So our creative director always said. He finally put his money where his mouth was and opened an art gallery. Because of the cross-ownership, we employed a little cross-pollination logowise. The Mitchel Design logo had been winning accolades for years. So we morphed it into a logo for Gallery M.

There’s more to running a gallery than cavorting with artists, schmoozing clients and sipping wine. You’ve got to promote yourself and your artwork in an intelligent way. For that, we gave the gallery a custom website whose simplicity belies its effectivity. Included was a template for the gallery’s monthly e-newsletter, allowing the gallerist to spotlight new works and new artists on a regular basis.

Of course, collateral materials like wicked expensive business cards and cheap, fun postcards filled out the order. Equipped to lead Tallinn’s first private commercial gallery, our creative director headed off into the horizon to cavort with artists, schmooze clients and drink wine.