THE WORLD OF INSURANCE has become daunting. The days of friendly local agents have been replaced by an era of faceless corporations. We met a guy who wanted to change that. He didn’t sell insurance door to door, but he did want to meet you face to face online.

With tremendous ambition and possibly too much free time, independent insurance agent Erin Fish created his own website, but it wasn’t quite right somehow. (We mentioned he is an insurance agent, right?) The basics were there, but even Erin admitted that the site needed professional polish to take him from small guy to major player. We decided to focus on color and ease of use for this project. We are giving the site the look and feel of a portal but without all the messy links and confusing navigation.

Come back soon to see how this one turns out. If all goes according to plan, you'll even be able to get your very own personalized quote from Erin with a click of the mouse.