THE ONLY THING THAT CAN HOLD a candle to Brad Swonetz’s photography is the nifty little site that we designed for him. Brad is a guy after our own heart and didn’t want a useless Flash intro or anything moving at all on his site. And of course, no silly background music or wandering menus. What Brad wanted, and what we were happy to give him, was a website with clean and simple aesthetics and the ability to showcase a plethora of work.

One aspect of Brad’s work that we particularly loved was how he paired his photos. He used his commercial photos as a way of expressing the artist inside by creating compositions that otherwise would not be possible. So we made sure the site would allow those combinations to live and be free.

Brad also wanted a modest visual identity for himself, something catchy, maybe even tongue-in-cheeky. So we created for him a beautiful swan because, well… Swonetz… swan – get it? Brad did, and actually, he loved it.