THE DURAFLEX COMPANY CAME to us with a simple packaging project for one of their many automotive products. Avak-21 is a nifty little gadget known in the industry as a tack cloth. It involves negative ions and things of that nature, but simply put, it removes dust from various surfaces.
Duraflex decided to bring the tack cloth, which generally is used only professionally,
to the consumer market. And that’s when we got the proverbial tap on the
The main challenge was to create a snazzy home for this little cloth that would catch the eye of your average car wash goer while still looking sharp in the aisle of your local supermarket. And it was supposed to appeal to drivers of all kinds, from those who know what ions are to those too busy listening to their iPods to care.
The client felt we nailed it. Too bad he wanted to pay us in tack cloths.