The primary communication instrument of the American Chamber of Commerce in Estonia is its
bi-monthly newsletter, called Estonian Advantage. Before 2001, the poor-quality publication was produced in-house and routinely drained the chamber's small budget. The chamber called on Mitchel Design to ameliorate the situation.

Mitchel Design assumed full control of the newsletter, including design, content and advertising, converting the piece into an original, full-color magazine. Because of the magazine's quality and the chamber's bolstered image, advertising was procured with ease. The very first redesigned issue turned an unprecedented profit and was the chamber's most successful business and public service venture.